Smart Omix
Smart Omix
Smart Omix
Clinical research in the
palm of your hand.
Clinical research in the palm of your hand.
Clinical research in the palm of your hand.
About the project
Most clinical researchers choose to run their research studies in-person to better ensure that they gather strong, qualitative data. Requiring an in-person attendance leads to inconvenience, inaccessibility, and overall less participation.
What would it mean to bridge the gap between the rigidity of clinical research with the convenience of our smartphones?
Most clinical researchers choose to run their research studies in-person to better ensure that they gather strong, qualitative data. Requiring an in-person attendance leads to inconvenience, inaccessibility, and overall less participation.
What would it mean to bridge the gap between the rigidity of clinical research with the convenience of our smartphones?
Most clinical researchers choose to run their research studies in-person to better ensure that they gather strong, qualitative data. Requiring an in-person attendance leads to inconvenience, inaccessibility, and overall less participation.
What would it mean to bridge the gap between the rigidity of clinical research with the convenience of our smartphones?
my role
Lead Product Designer
User Researcher
Lead Product Designer
User Researcher
Lead Product Designer
User Researcher
Project team
Amy Shepheard, Jing Guo, Emmanuel Coloma-Flecker, Vijay Sivaji, Thomas Noulelis
Amy Shepheard, Jing Guo, Emmanuel Coloma-Flecker, Vijay Sivaji, Thomas Noulelis
Amy Shepheard, Jing Guo, Emmanuel Coloma-Flecker, Vijay Sivaji, Thomas Noulelis
project goal
Participants need a platform to submit their data in a user-friendly way
Participants need a platform to submit their data in a user-friendly way
Participants need a platform to submit their data in a user-friendly way
Smart Omix is a web application where clinical researchers configured and launched their own research studies. We required a mobile platform where users could enroll as participants and contribute their data. The ideal mobile platform would allow participants to easily contribute data while still providing flexibility and trust to its users.
Smart Omix is a web application where clinical researchers configured and launched their own research studies. We required a mobile platform where users could enroll as participants and contribute their data. The ideal mobile platform would allow participants to easily contribute data while still providing flexibility and trust to its users.
Smart Omix is a web application where clinical researchers configured and launched their own research studies. We required a mobile platform where users could enroll as participants and contribute their data. The ideal mobile platform would allow participants to easily contribute data while still providing flexibility and trust to its users.
research synthesis
The Smart Omix app can expect two key participant archetypes
The Smart Omix app can expect two key participant archetypes
The Smart Omix app can expect two key participant archetypes
I conducted a round of user interviews with 7 participants who had taken part in at least one research study conducted by our clinical team. My goal was to better understand the primary user archetypes that engaged in research studies. I determined two main user archetypes based on my user interviews.
I conducted a round of user interviews with 7 participants who had taken part in at least one research study conducted by our clinical team. My goal was to better understand the primary user archetypes that engaged in research studies. I determined two main user archetypes based on my user interviews.
I conducted a round of user interviews with 7 participants who had taken part in at least one research study conducted by our clinical team. My goal was to better understand the primary user archetypes that engaged in research studies. I determined two main user archetypes based on my user interviews.
The Impact Seeker
The Impact Seeker
The Impact Seeker
Has chronic health condition that requires regular management.
Has chronic health condition that requires regular management.
Has chronic health condition that requires regular management.
Main motivation is furthering accurate, impactful medical knowledge of their condition.
Main motivation is furthering accurate, impactful medical knowledge of their condition.
Main motivation is furthering accurate, impactful medical knowledge of their condition.
The Freelancer
The Freelancer
The Freelancer
Happy to leverage health experience for financial gain.
Happy to leverage health experience for financial gain.
Happy to leverage health experience for financial gain.
As long as the compensatory incentives are strong enough, maintaining motivation isn't a problem.
As long as the compensatory incentives are strong enough, maintaining motivation isn't a problem.
As long as the compensatory incentives are strong enough, maintaining motivation isn't a problem.
information architecture
Three foundational features for the MVP
Three foundational features for the MVP
Three foundational features for the MVP
All goals were not going to be achievable at first launch. There needed to be a foundational system design that would be able to successfully scalable. Based on our user research, I determined that the MVP needed to focus on the following areas:
All goals were not going to be achievable at first launch. There needed to be a foundational system design that would be able to successfully scalable.
Based on our user research, I determined that the MVP needed to focus on the following areas:
All goals were not going to be achievable at first launch. There needed to be a foundational system design that would be able to successfully scalable. Based on our user research, I determined that the MVP needed to focus on the following areas:
Tasks: Users need a lower barrier to participate in studies
Studies: Users need more information and context from their researchers
Rewards: Users want a way to track their progress toward a study reward
Tasks: Users need a lower barrier to participate in studies
Studies: Users need more information and context from their researchers
Rewards: Users want a way to track their progress toward a study reward
Tasks: Users need a lower barrier to participate in studies
Studies: Users need more information and context from their researchers
Rewards: Users want a way to track their progress toward a study reward
user needs
What information can researchers provide to their participants to instill trust?
What information can researchers provide to their participants to instill trust?
What information can researchers provide to their participants to instill trust?
Researchers often must submit extensive documentation and information as part of their clinical study proposal. Based on my research findings, I determined which pieces of information would be valuable to surface to participants in our mobile app.
Researchers often must submit extensive documentation and information as part of their clinical study proposal. Based on my research findings, I determined which pieces of information would be valuable to surface to participants in our mobile app.
Researchers often must submit extensive documentation and information as part of their clinical study proposal. Based on my research findings, I determined which pieces of information would be valuable to surface to participants in our mobile app.
product feedback
Initial designs failed to support participants with extraneous life circumstances
Initial designs failed to support participants with extraneous life circumstances
Initial designs failed to support participants with extraneous life circumstances
Stakeholder feedback revealed that the proposed experience wouldn't be able to support participants with unpredictable life/health events.
Stakeholder feedback revealed that the proposed experience wouldn't be able to support participants with unpredictable life/health events.
Stakeholder feedback revealed that the proposed experience wouldn't be able to support participants with unpredictable life/health events.
The product needed to address this core pain point in order to:
Create more consistent and usable data from these participants for the researcher
Facilitate a more supportive and inclusive experience for these participant
The product needed to address this core pain point in order to:
Create more consistent and usable data from these participants for the researcher
Facilitate a more supportive and inclusive experience for these participant
The product needed to address this core pain point in order to:
Create more consistent and usable data from these participants for the researcher
Facilitate a more supportive and inclusive experience for these participant
~40% of previous participants with low adherence had life/health events preventing them from successful participation (see data source)
~40% of previous participants with low adherence had life/health events preventing them from successful participation (see data source)
~40% of previous participants with low adherence had life/health events preventing them from successful participation (see data source)
DESIGN reiteration
I explored more designs to better serve the Impact Seeker archetype
I explored more designs to better serve the Impact Seeker archetype
I explored more designs to better serve the Impact Seeker archetype
Smart Omix's core experience would need to work around the various life events that might come up for a user. I explored various ways to help users work around the various life events that might arise during their study participation. I ended up adjusting and incorporating certain elements into final designs.
Smart Omix's core experience would need to work around the various life events that might come up for a user. I explored various ways to help users work around the various life events that might arise during their study participation. I ended up adjusting and incorporating certain elements into final designs.
Smart Omix's core experience would need to work around the various life events that might come up for a user. I explored various ways to help users work around the various life events that might arise during their study participation. I ended up adjusting and incorporating certain elements into final designs.
Breaking up study completion progress into smaller, more achievable goal posts
Breaking up study completion progress into smaller, more achievable goal posts
Incorporating expiration timelines for study tasks, so that users had more context when choosing what to complete
Incorporating expiration timelines for study tasks, so that users had more context when choosing what to complete
Allowing the participant to self-report any new circumstances relevant to the study adhoc
Allowing the participant to self-report any new circumstances relevant to the study adhoc
Providing more methods of communication with the clinical team by getting in contact directly in-app
Providing more methods of communication with the clinical team by getting in contact directly in-app
design system management
A mobile design system compatible with our web counterpart
A mobile design system compatible with our web counterpart
A mobile design system compatible with our web counterpart
I guided the design, development, and management of Smart Omix's mobile design system, which was heavily influenced by both the web application's design system and doc.ai's existing design patterns in other products.
I guided the design, development, and management of Smart Omix's mobile design system, which was heavily influenced by both the web application's design system and doc.ai's existing design patterns in other products.
I guided the design, development, and management of Smart Omix's mobile design system, which was heavily influenced by both the web application's design system and doc.ai's existing design patterns in other products.
final designs
Smart Omix: Making clinical research studies simple to participate in
Smart Omix: Making clinical research studies simple to participate in
Smart Omix: Making clinical research studies simple to participate in
Complete study tasks to earn points
Complete study tasks to earn points
Complete study tasks to earn points
Users can view a snapshot of the available tasks they can complete, along with approximate length of time to complete as well as expiration deadlines. By completing tasks on time, users can earn points.
Users can view a snapshot of the available tasks they can complete, along with approximate length of time to complete as well as expiration deadlines. By completing tasks on time, users can earn points.
Users can view a snapshot of the available tasks they can complete, along with approximate length of time to complete as well as expiration deadlines. By completing tasks on time, users can earn points.
Why?
Why?
Why?
Creating a streamlined, convenient experience boosts engagement. Strong participant engagement means more consistent, impactful study data.
Creating a streamlined, convenient experience boosts engagement. Strong participant engagement means more consistent, impactful study data.
Creating a streamlined, convenient experience boosts engagement. Strong participant engagement means more consistent, impactful study data.
Redeem earned study points for rewards
Redeem earned study points for rewards
Redeem earned study points for rewards
Users can earn enough points to trade in for various rewards. Users can also deep dive into a specific study to get a better view on their progress toward reward, and track their own activity throughout the study.
Users can earn enough points to trade in for various rewards. Users can also deep dive into a specific study to get a better view on their progress toward reward, and track their own activity throughout the study.
Users can earn enough points to trade in for various rewards. Users can also deep dive into a specific study to get a better view on their progress toward reward, and track their own activity throughout the study.
Why?
Why?
Why?
50% of users maintain compensation as their primary motivation to participate in studies. By implementing a gamified reward system, users are more likely to retain engagement for longer periods of time.
50% of users maintain compensation as their primary motivation to participate in studies. By implementing a gamified reward system, users are more likely to retain engagement for longer periods of time.
50% of users maintain compensation as their primary motivation to participate in studies. By implementing a gamified reward system, users are more likely to retain engagement for longer periods of time.
Smart Omix will support you throughout the study
Smart Omix will support you throughout the study
Smart Omix will support you throughout the study
Users can always get in contact with Smart Omix's support team to notify them of any circumstances that may affect their participation in the study. As a result, a participant may pause their enrollment in a study rather than stop or withdraw altogether.
Users can always get in contact with Smart Omix's support team to notify them of any circumstances that may affect their participation in the study. As a result, a participant may pause their enrollment in a study rather than stop or withdraw altogether.
Users can always get in contact with Smart Omix's support team to notify them of any circumstances that may affect their participation in the study. As a result, a participant may pause their enrollment in a study rather than stop or withdraw altogether.
Why?
Why?
Why?
Many participants in research studies are often afflicted with certain diagnoses that may affect their day to day. Offering a communication system to users during extraneous circumstances will reduce user drop-off and allow for better participant management on the researcher's side.
Many participants in research studies are often afflicted with certain diagnoses that may affect their day to day. Offering a communication system to users during extraneous circumstances will reduce user drop-off and allow for better participant management on the researcher's side.
Many participants in research studies are often afflicted with certain diagnoses that may affect their day to day. Offering a communication system to users during extraneous circumstances will reduce user drop-off and allow for better participant management on the researcher's side.
results and reflection
Strong product-market fit led to 20+ business contracts closing ahead of alpha release
Strong product-market fit led to 20+ business contracts closing ahead of alpha release
Strong product-market fit led to 20+ business contracts closing ahead of alpha release
The first version of Smart Omix began production toward the end of my tenure at doc.ai. During this time, Smart Omix was already seeing strong market validation, closing 20+ business contracts with various research institutions by using my designs as sales and marketing collateral.
The first version of Smart Omix began production toward the end of my tenure at doc.ai. During this time, Smart Omix was already seeing strong market validation, closing 20+ business contracts with various research institutions by using my designs as sales and marketing collateral.
The first version of Smart Omix began production toward the end of my tenure at doc.ai. During this time, Smart Omix was already seeing strong market validation, closing 20+ business contracts with various research institutions by using my designs as sales and marketing collateral.
I continued to collaborate with our product, clinical, and engineering teams to construct a product roadmap and design pipeline. Features and ideas that were deemed out of scope for this release were scheduled into future updates. I also planned methods to measure success after launch: Along with conducting rounds of usability testing and utilizing analytics tools, I could identify any key areas that required iteration by tracking CSAT, active users, and conversion/retention.
I continued to collaborate with our product, clinical, and engineering teams to construct a product roadmap and design pipeline. Features and ideas that were deemed out of scope for this release were scheduled into future updates. I also planned methods to measure success after launch: Along with conducting rounds of usability testing and utilizing analytics tools, I could identify any key areas that required iteration by tracking CSAT, active users, and conversion/retention.
I continued to collaborate with our product, clinical, and engineering teams to construct a product roadmap and design pipeline. Features and ideas that were deemed out of scope for this release were scheduled into future updates. I also planned methods to measure success after launch: Along with conducting rounds of usability testing and utilizing analytics tools, I could identify any key areas that required iteration by tracking CSAT, active users, and conversion/retention.